Privacy Policy

1. Introduction

At Vutie Beets Limited trading as Level Ground Co. ("we", "us", or "our"), we are committed to safeguarding and preserving the privacy of our customers, visitors, and users of our website (www.levelgroundco.com). This Privacy Policy explains how we collect, use, and protect your personal information when you interact with us, whether through our website, social media platforms, or other means.

By using our website or purchasing our products, you consent to the data practices described in this Privacy Policy. If you do not agree to these practices, please do not use the website or services.

We may update this Privacy Policy from time to time, and any changes will be posted on this page.

2. Information We Collect

We collect both personal and non-personal information to provide and improve our services. The types of information we collect include:

2.1 Personal Information

Personal information refers to data that can be used to identify you. This may include, but is not limited to:

Contact Information: Name, email address, phone number, and postal address.
Payment Information: Billing address and payment card details (processed securely by third-party payment gateways).
Account Information: Username, password, and purchase history if you create an account on our website.
Communication: Information you provide when you contact us or sign up for newsletters or promotions.

2.2 Non-Personal Information

We may also collect non-personal information, such as:

Technical Data: IP address, browser type, device type, and operating system.
Usage Data: Information about how you use our website, including pages viewed, time spent on pages, and interactions with our website features.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing Our Services

To process and fulfill your orders, including payment, shipping, and delivery of products.
To provide customer support and respond to your inquiries.

3.2 Marketing and Communications

To send you promotional materials, newsletters, and special offers, but only if you have opted-in to receive these communications. You can unsubscribe at any time by clicking the "unsubscribe" link in our emails.
To notify you of changes to our services or policies.

3.3 Website Optimization and Analytics

To analyze how users interact with our website and improve the user experience.
To ensure the security and functionality of our website.

3.4 Legal Obligations

To comply with applicable legal and regulatory obligations, such as maintaining financial records for tax purposes.

4. Legal Basis for Processing

We process your personal information under the following legal bases:

Consent: Where you have provided your consent (e.g., subscribing to our newsletter).
Contractual Necessity: Where processing is necessary to perform a contract with you (e.g., processing your order).
Legitimate Interests: Where processing is in our legitimate interests (e.g., improving our website or marketing our products), and your rights do not override those interests.
Legal Obligation: Where processing is necessary to comply with legal obligations (e.g., tax or regulatory requirements).

5. Sharing Your Information

We respect your privacy and will not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

5.1 Service Providers
We may share your information with trusted third-party service providers who help us operate our business, including:

Payment Processors: For secure payment transactions.
Shipping Providers: To deliver your products.
IT Service Providers: To host and maintain our website.

These service providers are required to protect your information and may only use it to perform services on our behalf.

5.2 Legal and Compliance
We may disclose your information if required by law or in response to a valid legal request (e.g., court order, government investigation).

5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business transaction, in accordance with applicable data protection laws.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device when you visit our website. They help us understand how you use our site, improve performance, and deliver personalized content and ads.

6.1 Types of Cookies We Use:

Essential Cookies: These are necessary for the website to function properly and cannot be disabled.
Performance Cookies: These collect anonymous data on how users interact with our website to improve functionality.
Marketing Cookies: These are used to track users across websites to display relevant advertisements.

You can manage your cookie preferences or disable cookies through your browser settings. However, please note that disabling cookies may impact the functionality of our website.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, tax, or regulatory obligations. Once we no longer need your data, we will securely delete or anonymize it.

8. Data Security

We take the security of your personal information seriously. We implement technical and organizational measures to protect your data from unauthorized access, loss, or misuse. These measures include:
- Encryption of sensitive data (e.g., payment information).
- Secure access to our systems and databases.
- Regular security audits and monitoring.

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your data.

9. Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right to Access: You have the right to request access to your personal data and obtain a copy of the information we hold about you.
Right to Rectification: You can request correction of any inaccurate or incomplete information we have about you.
Right to Erasure: You can request that we delete your personal information in certain circumstances.
Right to Restrict Processing: You can request that we limit how we process your data.
Right to Data Portability: You can request that your data be transferred to you or another organisation in a structured, commonly used, and machine-readable format.
Right to Object: You can object to our processing of your data where we rely on legitimate interests or direct marketing as the legal basis for processing.

If you would like to exercise any of these rights, please contact us at [your email address]. We will respond to your request within one month.

10. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete such information.

11. International Data Transfers

If we transfer your personal data outside the UK or the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your data, in compliance with data protection laws. This may include using Standard Contractual Clauses approved by the European Commission or ensuring that the recipient is in a country that provides an adequate level of protection.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Vutie Beets Limited trading as Level Ground Co.
24, 25 & 26 The Wynd, Letchworth Garden City, SG63EN
Email: roastery@levelgroundco.com
Phone: 01462 337930

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).